Propose digital marketing strategies

Assignment Help Marketing Management

Reference no: EM133441362

The goal of this assignment is to develop an email strategy and utilize email marketing to drive awareness and acquisition for your brand.

Pick one of the following brands provided below and develop an email campaign that will drive the event identified objective and acquisition/attendance/registration/booking to your business.
You are required to identify the ideal target audience, develop messaging and offer/incentive to drive email open rate, engagement and ultimately registration and attendance to the event.

Deliverable: Presentation format i.e. Prezi, PowerPoint, Keynote

Email Marketing strategy which outlines your target audience including the number of emails you will send out.
Your strategy needs to incorporate a Testing Matrix with the details of the variables being tested and why.
Email strategy to identify
- Identify the CTA and Incentive
- Target audience and rational as to why you chose this audience
- What are the target audience characteristic?

You need to develop an Introductory Email that incorporates all the email fundamental and a follow-up and reminder email for those that have registered for the event. (3 separate emails)
Using HubSpot, MailChimp, Constant Contact or Adobe Spark (Gmail does not count) you will develop the email messaging and creative

Applicable Learning Outcomes:

Create and utilize basic social media accounts, apps, tools and platforms.
Analyze and evaluate information related to digital marketing and be able to communicate that information with an appropriate business and technical vocabulary.
Propose digital marketing strategies that are consistent with organizational objectives.
Understanding of online marketing opportunities, and the impact of the Internet on marketing activities

Reference no: EM133441362

Questions Cloud

What makes the global marketing : What makes the global marketing of your selected product / brand so successful? 2. Do you think your selected company's strategy makes sense

Running the business from the palm of your hand : Identify the problems that businesses in this case study solved by using mobile digital devices.

How changes in income tax affect demand-supply in economy : How changes in income tax affect the demand and supply in the economy? Use examples to illustrate your answer.

Assess the approximate proportions of frederic time : Assess the approximate proportions of Frederic's time that is spent on long-term and on short-term issues. Do think this is typical of operations managers

Propose digital marketing strategies : Propose digital marketing strategies that are consistent with organizational objectives. Understanding of online marketing opportunities, and the impact

What are the implications of the indifference point : Calculate P. Nutt's current volume. What are the capacity options that P. Nutt needs to consider.? What are the fixed and variable costs?

Address the central issue of the case : brief analysis of the pros and cons of each of the startgeic marketing courses of action that you have identified?

Examples of pesticides effects on potato production : You will find examples of pesticides' effects on potato production in Ecuador and the accumulation of persistent organic pollutants in the Great Lakes.

Non-governmental efforts to combat child labor : What are some Canadian Government and Non-Governmental Efforts to Combat Child Labor?

User Account

All Pages