Reference no: EM132780066
Question: Practice exercise building case analysis skills
Complete a Case Analysis to analyze a companies Strengths, Weaknesses, Opportunities, and Threats
1. Read Case: The Walt Disney Company: Its Diversification Strategy in 2014 (pages C119 - C134).
2. Complete a short Written Case Analysis (3-5 pages, not including a title page and references page).
• Choose a model from chapter 3 to perform an external analysis.
• Choose one of the techniques from chapter 4 to perform an internal analysis.
• Present your findings as a SWOT report including components of Strengths, Weaknesses, Opportunities, and Threats.
• Propose an action plan and set of recommendations addressing the issues you have identified.