Propose a strategic plan for amazon

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Reference no: EM132910687

Using your evaluation propose a strategic plan for Amazon using appropriate tools to explain and justify your strategic choices (with sources of theory and practice based examples). Consider the company's pursuit of competitive advantage in your discussion. You have to use:

-Business strategy

-Corporate stratey

-Internationalisation

-Entrepreneurship and Innovation.

Also use Competitive advantage involving:

-Costs

-Culture

-Branding

Reference no: EM132910687

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