Propose a series of steps the ceo could take to assure

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Reference no: EM133267744

You are the CEO of a small but rapidly growing new Public Relations firm. Your company is only 2 years old at this point. As an advocate of Eric Ries and the Lean Startup methodology you have relied on the "Leap, Test, Measure" cycle to keep your company at the forefront of your industry by continually changing and innovating. Your offices are currently located in Brooklyn, NY.

Your team is still small, and you have only one location, but you are in the planning phase of establishing offices in 4 other major cities, most likely Chicago, Los Angeles, Dallas, and Atlanta. The growth plan calls for the opening of these offices sequentially within the next 18 months.

These offices need to be autonomous and able to rapidly make local decisions to improve service to their clients, so the existing office will not be considered the "headquarters".

You are very concerned that with the growth of the company and the geographic expansion, the close working relationship that exists with your team today and the comfort with rapid change and innovation cycles will be lost unless you can somehow figure out how to instill and embed the culture you have today into each new employee and each of the regional offices.

Your ability to do this will be critical to the ongoing success of your company.

Assignment:

Given the situation, propose a series of steps the CEO could take to assure that the culture of continuous improvement is embedded in each of the regional offices as the company grows.

Your paper should be presented in the form of a letter from the CEO to the Employees of the company.

Reference no: EM133267744

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