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Question 1: Identify how success will be measured within your campaign. Success might be measured by one or more of the following: open-rates, click-through rates, conversion to sales or appointments, website traffic, engagement in other areas, relationships, authority, or any measureable methods.
Question 2: Discuss which tools (if any) will be used for measurement and analyze how success will be determined. For example, tracking software.
Question 3: Propose a future plan of action to address low response, moderate response, and high response to your campaign. What will you do if your campaign experiences poor success, mediocre success, and extraordinary success? Discuss all three.
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