Reference no: EM132110338

Strategic Plan Part I: Proposal of a New Division

The company I have chosen is the grocery store chain Safeway Inc. and the new service would be a smartphone app that would allow you to scan the items you are purchasing as you shop and will also allow you to pay for them on the app skipping the line and going straight out the door with a check at the door of the number of items in your cart match the number of items purchased. I need some help on how best to answer the numbered items below given this information.

Purpose of Assignment

Students will have the opportunity to research a company and industry to conceptualize forming a new division of an existing company based on a new product or service. The assigned text and Strategic Planning Outline serve as a guide to complete sections of the capstone project each week. This will allow the student to lay the basic foundation for an effective strategic plan. A final plan will be presented in Week 5.

Develop a minimum 1,400-word proposal in which you explain the importance of innovation in your selected division's vision, mission, and values, and determine your business model for this new division.

Include the following:

1. Propose a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensure you are differentiating your product or service.

2. Describe how the division addresses customer needs and achieves competitive advantage.

3. Create a vision and a business model for this new division that clearly demonstrates your decision on what you want your business to become in the future.

4. Explain how the vision, mission, and value of the new division align with the company's mission and vision.

5. Summarize how the vision, mission, and values guide the division's strategic direction.

6. Define your guiding principles and values for your division in the context of culture, social responsibility, and ethics.