Reference no: EM132754010 , Length: word count:2000
Dissecting the Brief
Context and Outcome
You are required to undertake your own research offering a critical and theoretically informed analysis of the marketing processes and outcomes in a creative industries organization provided by yourself.
Your research can be based on personal experience, or that which satisfies your course interests or wider professional interests.
Dissecting the Brief
Context and Outcome
You need to pay particular attention to the layout and graphic style of the presentation ensuring that it communicates professionally and effectively. (additional to wordcount)
LO1: Demonstrate a comprehensive and critical understanding of Marketing, Design and Communications and their underlying principles
LO2: Propose, identify and articulate new ideas, concepts and insights related to and compile assumptions with arguments
LO3: Communicate and devise original and innovative approaches to Marketing, Design and Communications critically applying new strategies
LO4: Demonstrate commitment to the unit, engagement and attendance with the program, appropriate planning, organization, critical reflection and self-directed project management.
The assignment should culminate in a presentation with a proposal for future changes and actions to the brand/product or service you have chosen in relation
to their marketing strategy.
Your final assignment is to be presented in the form of a presentation documents between 8-10 slides submitted to Turnitin on pdf format inclusive of supplementary research material and bibliography.
(2000 words - can be note form)
Dissecting the Brief
Firstly, choose a brand, company or service that is in the creative industries - it is advisable to choose one that you like, or one where you see that changes to their marketing, design and communications could have a big impact or choose an organisation that is relevant to your specialist course.
Dissecting the Brief
Once you have chosen a focus, then you need to do some research.
Depending on your topic, you may choose to do primary and/or secondary research, alongside applied methodologies and marketing tools
Through this process you will start to see what is possible on your proposal...
Is your proposal viable? / Finding out what is possible...
When researching and generating ideas, analytical tools can be
useful in assessing viability.
A SWOT analysis is a simple way to clarify the Strengths, Weakness, Opportunities and potential Threats to your proposed strategy. Such analysis can give you greater understanding and clarity of what potential outcomes may be available to you.
SWOT analysis
• Strengths and weaknesses are internal factors.
• Opportunities and threats are external factors.
• A strength is a positive internal factor.
• A weakness is a negative internal factor.
• An opportunity is a positive external factor.
• A threat is a negative external factor.