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Proportion of customers who prefer new packaging of product

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Reference no: EM131694362

Question: A marketing manager wishes to estimate the proportion of customers who prefer a new packaging of a product to the old. He guesses that 60% of the customers would prefer the new packaging. The manager wishes to estimate the proportion to within 2% with 90% confidence. What is the minimum required sample size?

Reference no: EM131694362

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