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Proportion of buyers only considers one brand

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Reference no: EM132035054

Kindly assist me with this question

When buying a new car, what proportion of buyers only considers one brand? When looking to buy a book online, how many sites do consumers visit?

  • When a household has access to forty television channels, how many do they usually watch in a week?
  • Explain the reason for this typical behaviour.
  • How would you explain such findings to your boss?
  • How would you suggest that it could be determined whether these results were good or bad?

Reference no: EM132035054

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