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Chapter 13's case study entitled, Property portals hand control to homeowners, discusses aspects of CRM and it's importance in marketing.
1. How can ‘customer service' be a differentiator in the service industry?
2. How can a company such as easyProperty ensure ‘e-service quality?
3. Do you agree with Ed Mead when he said ‘the internet provides many things, a personal service is not one of them'? Explain your reasons.
What should Sparrow Pharmaceuticals do? Do you think it is ethical to use customer information across multiple divisions of the same company? Explain.
What are some of the ways a casino might keep accurate records of its gaming revenue and why is financial auditing is necessary within a casino operation.
Describe and explain the main goals of organizational behaviour. Apply the main goals to an organization experiencing a turnover problem.
You have made a big saPn:sented below is the information that will file and want to inform youriwsupei. rvi.mir through an c time is the format to follow. orm anmat and content
Discuss how operations managers might use process strategy to achieve a competitive advantage in the hotel industry.
Perhaps one of the first key decisions a prospective business owner makes is the mode of entry in the chosen country.
Each year Fortune magazine publishes a "Most Admired" list of the top companies in the United States. Analyze the relevance of current organizational structure
Read Raiding Customer Assets at MF Global and complete the questions at the end of the case study.
1. What is the theory of conflicting personalities? Explain a time in your life when this theory was evident and how you resolved the problem at hand.
If you become an entrepreneur starting a new restaurant business, what basic steps do you think are required for success?
By considering a full-load sinusoidal modulating wave, show that PAM and baseband-signal transmission have equal SNRs for the same average transmitted power.
Discuss two (2) important aspects of organizational control. Which aspect is most important for organizational success? (References)
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