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Directions: A proper pricing and promotion strategy can make or break any business. Your goal is to develop a comprehensive pricing strategy for your product(s) and/or service(s). In your business plan and/or executive summary, make sure to include how you came up with your pricing strategy. Did you use primary or secondary data, what type of market research did you conduct, etc.
The second part of this assignment is to develop an integrative promotion campaign. If this is a new product/service, how will you launch it to get the most coverage to your potential customers? If this is an existing product/service, how will you re-introduce it to your customers, old and new?
PRICING STRATEGY Create a pricing strategy for your product(s) or service(s). How did you develop this strategy?
PROMOTION STRATEGY Develop an integrative promotion campaign for your product(s) and/or service(s). How long will your promotion(s) last? Your promotion should include some types of social media component.
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