Proper marketing and management strategies

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Reference no: EM132243407

Sandada, M., & Matibiri, B. (2016). An investigation into the impact of service quality, frequent flier programs and safety perception on satisfaction and customer loyalty in the airline industry in southern Africa. South East European Journal of Economics and Business, 11(1), 41-53.

First, analyze the case and access the Hunt Library to research other peer-reviewed articles covering the topic. Then, answer the following questions in essay format:

1. Discuss how airline industry safety issues have been improved through proper marketing and management strategies? If so, how?

2. Service quality has been a subject of extensive interest from researchers and practitioners alike because they believe that it improves the profitability of a firm. Discuss your opinion of service quality and how you feel it improves airline profitability.

3. This case study revealed that FFPs and safety perception were determinants of customer loyalty. Safety is a number one priority in aviation (IATA, 2014) and airlines should ensure that flying is safe by investing in staff training, newer equipment and complying with all safety regulations. Discuss the numerous methods airlines promote safety and communicate their methods to customers.

Reference no: EM132243407

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