Prompt rob to engage in marketing research

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Reference no: EM132301309

Describe a total of 5 problems and/or opportunities that exist for Boxing for Fitness that may prompt Rob to engage in marketing research. PLEASE NUMBER EACH PROBLEM OR OPPORTUNITY AND OTHER MATERIAL (FROM BELOW) THAT RELATES TO EACH ITEM. For each of the 5 problems/opportunities identify a different type of research method that you believe would be useful to give Rob valid information in better understanding the problem/opportunity. To clarify, identify 5 different types of research, do not suggest one method several times. Keep in mind Rob's limited resources. Table 5.3 is a good starting point but do not overlook secondary data or observation research. Briefly explain how each research method would work to get you the information you require. For example, don’t just say do a survey – explain what information you want, who would receive it, and how you would collect the information from them. All case assignments should be done individually. Please review the written case assignment rubric prior to submission. Please submit your assignment by the due date specified.

Reference no: EM132301309

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