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Assignment description Students will respond to a prompt about a contemporary advertising-related issue. This response is to be written (10,000-12,500 words) and submitted to the instructor as a Word file (.doc, .docx). This assignment requires you to clearly state a position on the issue and then provide evidence—by citing reliable, credible, and objective sources—to support it. Simply offering your opinion without supplying rationale and evidence will result in a substantial grade reduction for the assignment. An example of a position paper is available in attachments The issue that you are considering for this assignment is native advertising, which you have already begun to explore through both videos and readings. After further studying and researching the issue, you will respond to the following question: Should publishers that sell native advertising space be required to more conspicuously disclose such brand partnerships to readers/viewers so that the commercial nature of the content is more obvious? The primary purpose of this assignment is to encourage critical and in-depth thought about a real-world issue. Additionally, it will allow me to evaluate your ability to: (a) support a point of view with relevant and credible sources, (b) demonstrate a deeper understanding of a course concept, and (c) develop lengthier prose. Grading rubric for POSITION PAPER assignment Clearly articulated position......................5 Assertions supported w/evidence.........20 Appropriate sourcing.............................15 Grammar, length, formatting, etc..........10 TOTAL..................................................50 Clearly articulated position.
Incentive problems arise in the course of the firm’s operations. Firm managers have many opportunities to take actions that benefit themselves at the expense of outside investors. What actions can outside investors take to ensure reward equity?
Which of the following is NOT one of the problems that arise in semantics?
How do rewards increase motivation? What would happen if an organization gave too few rewards?
Cost, the overall construction budget, is an item of discussion for any construction project. In general, with every project the owner will ask, "what do you think it will cost?"
PepsiCo faces fierce but different competitors in its snacks versus beverages segment as described in the Cohesion Case. The external opportunities and threats that PepsiCo faces are different in each segment, so each division prepares its own list o..
If there were room to park only 2 boats at the top of the ramp in preparation for launching, how often would an arrival find insufficient parking space.
What is the Coordination function as performed by a Primary Care Physician or Primary Care Team, and how does it give Patients better care.
Discuss possible components to an expatriate career package which would make this move more attractive. Explain principles of non male efficiency, beneficence, autonomy also justice. Use examples for each.
How do norms affect the behavior of team members?
What are the advantages and disadvantages of "forced ranking" (also known as "forced distribution") as a performance management approach? What are some alternatives that HRM professionals may consider instead of adopting forced ranking?
Commpare the role and powers of the Office of Management and Budget to the Congressional Budget Office.
You join a start-up company which is trying to market a new carbonated beverage, List four material property requirements that are required for this application
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