Reference no: EM132254795

Selecting Promotions and Spreading the Word

1. What kind of consumer-oriented sales promotions options do you think would work best for your uncle?

I think that the best options that would work for this would be coupons, deals, premiums. He can even use a loyalty program with a sweepstakes for a super deal on total renovations.

2. What are the top 3 promotions your would recommend?

The top three promotions I would recommend would be coupons, deals, and premiums, coupons could be good for offering a discount when you use your tax refund. An example being get 15% off when you bring in your tax refund. The other would be deals, this would work in home improvement when purchasing more the one of the same item. Example of this would be; Buy 4 windows get the 5th free. Lastly, I would offer premiums. His would be a large discount on something when buying in bulk like fencing or wood for a deck.

3. How would your uncle get the word out about this promotions?

For his local business, He could get the word out by using local mailers and possibly a newspaper ad. The mailers would get the word out and offer a place where many different deals could be conveyed in a small advertising medium. The newspaper in this instance would work the same way.

Required:

What are you think about this above post and please write in your own words with positive comments. Write 100 words. This the 2nd time I've posted the question. Please write appropriate answers.