Promotional theme of company promotion

Assignment Help Business Management

Reference no: EM1317943

Allegra is an antihistamine, and to create brand awareness, its manufacturer is offering people who request information about the product a cushion to use at their favorite sporting event. Its television ad shows a woman half-heartedly watching some sporting event. The voiceover asks if she is bored or congested. Next scene, the person is having a great time and is uncongested after taking Allegra. This use of the same promotional theme throughout a company's promotion is an example of how marketers use.

Media convergence
Niche marketing
Integrated marketing communications (IMC)
Marketing management
Marketing by objectives (MBO)

Reference no: EM1317943

Questions Cloud

Supply drivers and demand drivers : Your readings for this unit mentioned supply and demand side drivers of health costs. Explain two supply drivers and two demand drivers of health care costs.

Mean weight-constructing confidence interval : Construct a 96% confidence interval for the mean weight of all firefighters six months after the exercise rooms were installed.

Derive an expression using the given data : Derive an expression using the given data - Show that this reduces to the integration-by-parts formula if u and v are continuous across x = c. It is not necessary for du/dx and dv/dx to be continuous at x = c.

Find maximum revenue : Find maximum revenue.

Promotional theme of company promotion : Allegra is an antihistamine, and to create brand awareness, its manufacturer is offering people who request information about the product a cushion to use at their favorite sporting event-This use of the same promotional theme throughout a company'..

Construction of stem and leaf plot diagram : The data below show the average daily high temperature for Chicago, Illinois, for twelve recent spring and summer months. Create a stem-and -leaf diagram for the data.

Percent confidence interval for the mean weight : Construct a 96 percent confidence interval for the mean weight of all firefighters six months after the exercise rooms were installed.

Evaluate formulae for the coefficients : Evaluate formulae for the coefficients -Hint: Use the linear transformation

Draw the scatter diagram for this data : Find out the slope, b, and the intercept, a, for the least-squares line. Write the equation of the least squares line.

User Account

All Pages