Promotional materials are popular form of sales promotion

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Also point-of-purchase promotional materials are a popular form of sales promotion. Because space is at a premium in most grocery stores, this promotional material is strategically located on the floor. There is a company called FloorGraphics, which is a provider of point-of-sale ads for the floors of retail stores and provides information about its services. They target businesses that sell consumer products to use their FloorAds. These are often placed on the floor in retail stores directly in front of the shelf with the merchandise being promoted. Clearly, this form of promotion can get attention and stimulate interest by the final customer right at the time of the purchase decision.How do you think floor point-of-sale ads like this would compare to other promotional options?

Reference no: EM132148103

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