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Promotional expenditure-both ?nancial and non-?nancial

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Edwards needed to consider several aspects of the campaign. First, he needed to quantify to his partners the returns of the promotional expenditure-both ?nancial and non-?nancial. Second, he needed to assess if the typical response to the promotion was from the "mom" market the company had been targeting. Third, assessing the campaign also required determining if there were limitations to the data it provided, and if data collection and feedback could be improved in future campaigns. Fourth, Squatty Potty needed to learn from the campaign's results and decide how to use those lessons in future promotions.

Reference no: EM133353921

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