Promotional communication strategy

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Communication objectives Outline at least two objectives you want to achieve through your promotional communication strategy. When documenting your objectives, consider things such as; whether you are wanting to raise awareness or understanding of a common issue that your organisation deals with (i.e. the under-reporting of domestic violence) or whether you are wanting to build support for the organisation through funding or simply because you need clients to be aware of your service. Also consider the weaknesses of the current promotional communication strategies and how you could address these. Ensure that your objectives are SMART: (SMART - specific, measurable, achievable, realistic and time-bound).

Reference no: EM133214349

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