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Promotional activity budget and scheduling

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Reference no: EM132620340

Task 1 - Promotional Activity Planning

This assessment task requires you to plan a promotional activity for your organisation.

You are Marketing Manager for Avalon SwimSport swimwear , which sells swim and surf wear to men and women . The company already exports its beach and swim wear to 8 countries in Europe. It now wants to expand into Spain and Germany. Your Manager has stated he is happy for you to create a plan for promotion of your SwimSport line into Spain and Germany. He has authorized you to undertake market research and has asked you to provide results of the Market research , and a promotional plan to him within 2 months.

Design and document a promotional activity for the international promotion you have chosen. In your plan:
identify available overseas media

summarise cultural characteristics of groups within target market

list relevant international business networks

outline marketing strategies and promotional activities suitable for international markets

Identify all required resources required to undertake the promotional activity, including allocation of roles and responsibilities.

Promotional activity budget and scheduling

Task 2 - Promotional program implementation

For the scenario you selected for Task 1, complete the following:

1. Fully outline the opportunities, demographics and any other information including cultural issues that relate to the promotion

Objectives of the promotion including outline of the budget (costs) for implementation

Action plan for promotion including details of the products being promoted

Identify the personnel required to support the promotional activity including local and overseas personnel

Identify how you will brief and/or train staff involved in the promotion.

Outline how you will monitor performance of individuals and teams involved in the new international promotion.

Define how you will communicate with each person including a frequency of communications.

Specify how you will support each team member.

Research and describe what business networks could be used to support the implementation process

Outline the types of feedback you will use to ascertain the effectiveness of the promotion.

Describe types of data will you be looking for.

Specify how you will assess the effectiveness of your planning processes.

Outline the methods you will use to gather and provide feedback to personnel.

Determine how you will establish if all objectives of the promotion have been achieved?

Reference no: EM132620340

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