User Account

All Pages

Promotional activity budget and scheduling

Assignment Help Other Subject
Reference no: EM132620340

Task 1 - Promotional Activity Planning

This assessment task requires you to plan a promotional activity for your organisation.

You are Marketing Manager for Avalon SwimSport swimwear , which sells swim and surf wear to men and women . The company already exports its beach and swim wear to 8 countries in Europe. It now wants to expand into Spain and Germany. Your Manager has stated he is happy for you to create a plan for promotion of your SwimSport line into Spain and Germany. He has authorized you to undertake market research and has asked you to provide results of the Market research , and a promotional plan to him within 2 months.

Design and document a promotional activity for the international promotion you have chosen. In your plan:
identify available overseas media

summarise cultural characteristics of groups within target market

list relevant international business networks

outline marketing strategies and promotional activities suitable for international markets

Identify all required resources required to undertake the promotional activity, including allocation of roles and responsibilities.

Promotional activity budget and scheduling

Task 2 - Promotional program implementation

For the scenario you selected for Task 1, complete the following:

1. Fully outline the opportunities, demographics and any other information including cultural issues that relate to the promotion

Objectives of the promotion including outline of the budget (costs) for implementation

Action plan for promotion including details of the products being promoted

Identify the personnel required to support the promotional activity including local and overseas personnel

Identify how you will brief and/or train staff involved in the promotion.

Outline how you will monitor performance of individuals and teams involved in the new international promotion.

Define how you will communicate with each person including a frequency of communications.

Specify how you will support each team member.

Research and describe what business networks could be used to support the implementation process

Outline the types of feedback you will use to ascertain the effectiveness of the promotion.

Describe types of data will you be looking for.

Specify how you will assess the effectiveness of your planning processes.

Outline the methods you will use to gather and provide feedback to personnel.

Determine how you will establish if all objectives of the promotion have been achieved?

Reference no: EM132620340

Questions Cloud

Write a briefing for your board of directors : Write a briefing for your board of directors with a specific plan of action to address this leakage of your intellectual property into the Chinese market
Research and prepare an analysis on hilton : Research and prepare an analysis on HILTON - What are guests looking for in a loyalty program? How does the organization build loyalty? Discuss their loyalty
Define the financial control tool used to manage operations : Financial Controls: What is the primary financial control tool used to manage the operations of an organization and how can it equip managers with the.
Compose the steps of control and types of controls : Develop an operational plan for an organization of your choice. Read the article, "Operational Plan," for an overview of the required elements in this type.
Promotional activity budget and scheduling : Design and document a promotional activity for the international promotion you have chosen and outline marketing strategies and promotional activities
Define where do the imc communications tactics fit : Marketing Management: Where do the IMC communications tactics fit within the marketing management flow chart and why? Why is it necessary to create integration.
Assess the influence of branding on an organization imc : Brand Name and Corporate Image: Assess how branding has increased in the last few decades. Think of a brand; analyze how the organization developed its brand.
How your social style affects your listening skills : Describe how your social style affects your listening skills and how you can improve as a listener. Describe how style flexing can assist with communication.
Describe consultation or supervision that may be necessary : Describe any consultation or supervision that may be necessary. Be sure to include considerations of diversity and cultural awareness.

Reviews

Write a Review

Other Subject Questions & Answers

  Cross-cultural opportunities and conflicts in canada

Short Paper on Cross-cultural Opportunities and Conflicts in Canada.

  Sociology theory questions

Sociology are very fundamental in nature. Role strain and role constraint speak about the duties and responsibilities of the roles of people in society or in a group. A short theory about Darwin and Moths is also answered.

  A book review on unfaithful angels

This review will help the reader understand the social work profession through different concepts giving the glimpse of why the social work profession might have drifted away from its original purpose of serving the poor.

  Disorder paper: schizophrenia

Schizophrenia does not really have just one single cause. It is a possibility that this disorder could be inherited but not all doctors are sure.

  Individual assignment: two models handout and rubric

Individual Assignment : Two Models Handout and Rubric,    This paper will allow you to understand and evaluate two vastly different organizational models and to effectively communicate their differences.

  Developing strategic intent for toyota

The following report includes the description about the organization, its strategies, industry analysis in which it operates and its position in the industry.

  Gasoline powered passenger vehicles

In this study, we examine how gasoline price volatility and income of the consumers impacts consumer's demand for gasoline.

  An aspect of poverty in canada

Economics thesis undergrad 4th year paper to write. it should be about 22 pages in length, literature review, economic analysis and then data or cost benefit analysis.

  Ngn customer satisfaction qos indicator for 3g services

The paper aims to highlight the global trends in countries and regions where 3G has already been introduced and propose an implementation plan to the telecom operators of developing countries.

  Prepare a power point presentation

Prepare the power point presentation for the case: Santa Fe Independent School District

  Information literacy is important in this environment

Information literacy is critically important in this contemporary environment

  Associative property of multiplication

Write a definition for associative property of multiplication.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd