Promotion to earn more awareness

Assignment Help Business Management
Reference no: EM131609042

Baldwin's Elite product Buzz has an awareness of 72%. Baldwin's Buzz product manager for the Elite segment is determined to have more awareness for Buzz than Andrews' Elite product Able. She knows that the first $1M in promotion generates 22% new awareness, the second million adds 23% more and the third million adds another 5%. She also knows one-third of Buzz's existing awareness is lost every year. Assuming that Able's awareness stays the same next year (77%), out of the promotion budgets below, what is the minimum Baldwin's Elite product manager should spend in promotion to earn more awareness than Andrews' Able product?

Reference no: EM131609042

Questions Cloud

Analyze the role of governance within the planning process : Analyze the Role of Governance within the Planning Process. Support your paper with a minimum of five additional scholarly resources.
Prepare presentation to recommend proper governance methods : Prepare a PowerPoint presentation to recommend proper governance methods for entering an international market for senior leadership.
Was the communication experience effective : What is the basis/definition of the theory you have experienced? How did you experience this theory - Could it have been more effective
Discuss definition of the class discount sale has a method : Suppose the class named Discount Sale is a derived class of a class called Sale, and suppose the class Sale has a method with the following heading.
Promotion to earn more awareness : Assuming that Able's awareness stays the same next year (77%), out of the promotion budgets below, what is the minimum Baldwin's Elite product.
Who was at fault in this negotiation breakdown : Did the union use "fair" or "ethical" negotiation tactics? Explain - Was the government's response to the strike fair and appropriate? Explain.
Examine key communication barriers in multicultural working : Examine key communication barriers in multicultural working environments. Suggest two possible effects of cross-cultural communication barriers.
What is the npv of buying the new lathe : The discount rate is 9%, and the corporate tax rate is 30%. What is the NPV of buying the new lathe?
Identify the name and description of the selected company : Identify the name and description of the selected company. Consider how you will know if the data collection method would be valid and reliable.

Reviews

Write a Review

Business Management Questions & Answers

  Copies of the original publication with submission

1. Do a research through various media, webpages, corporate websites, newspaper, journals, magazines, etc. and find one example of agency problem and one example of stewardship theory. Please attach the copies of the original publication with this..

  How active learning strategies

Finally, consider how active learning strategies could have been used, or used differently, to make the learning experience more effective and meaningful.

  Propose any compromise for the present impasse

Can you propose any compromise for the present impasse? Construct as well as submit sample EFAS and IFAS tables - for the Bytes Inc. Company discussed in the case.

  Reduce the equation to one of the standard forms

Consider the equation below.x2-y2+z2-6x-2y-2z+9= 0 Reduce the equation to one of the standard forms.

  Explain the structure of the appellate courts in your state

a civil case seeking an injunction (equitable relief). Explain the structure of the appellate courts in your state, naming each level of appeals court, if there is more than one level.

  What is the correspondence bias and why might it occur

What is self-perception theory and how do we use self-perception to increase our self-knowledge?

  How would you characterize your writing

In what type of environment do you do your best writing? How would you characterize your writing? Has it been better? Has it been worse? Do you write better at night or in the morning?

  Super bowl ads

Estimate and state what you believe the total cost of Super Bowl Ads including pretesting and production. Do you think that the Super Bowl Ads worth the cost?

  Erin price elasticity of demand for good x

a) Let the price of good Y be $1 per unit and Erin's income be M. Draw the diagram that illustrates the situation described above. b) How does Erin's expenditure on good X respond to changes in the price of good X? c) Is good X a complement or a su..

  What is the optimal output level

Consider that the market demand for a certain commodity is p = 85 - 10Q, and the costs to a single firm of producing it are C(q) = 120 + 25q. a. What is the optimal output level? What about a socially optimal (competitive) output level?

  Pharmacist in a small mid-western small town

Assume that you are the only pharmacist in a small mid-western small town. You know that the closest pharmacy is about 50 miles away. There are two population groups in your town.

  Illustrate what are some things you should consider

Illustrate what are some things you should consider? Explain why is it important to evaluate communications and sales effects?

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd