Promotion of supermarket vegetables

Assignment Help Other Subject
Reference no: EM13807391

A supermarket chain is interested in exploring the relationship between the sales of its store-brand canned vegetables (Y variable), the amount spent on promotion of the vegetables in local newspapers (X1 variable), and the amount of shelf space allocated to the brand (X2 variable). One of the chain's supermarkets was randomly selected, and over a 20-week period X1 and X2 were varied. Develop the multiple regression model for predicting the sales that explains how advertising expenditures and shelf space influence sales. ( data info attached )

1) Construct the correlation matrix for the variables Sales, AdExp, and ShelfSpc
2) Run a multiple regression model with Sales as the dependent variable and AdExp and ShelfSpc as the independent variables (Model 1).

3) Run a multiple regression with Sales as the dependent variable and AdExp, SmallShelf, LargeShelf, SmallAdExp, and LargeAdExp as the independent variables (Model 2).
4) Remove insignificant variables from the model estimated in the previous step (Model 2) and re-run a multiple regression model (Model 3).

Reference no: EM13807391

Questions Cloud

Strategy to create a high-performance network : Recommend one (1) strategy to upgrade the company's current infrastructure to support the new / additional employees. Recommend one (1) strategy to create a high-performance network
Describe the various unix run levels : The first script that needs to be written is automating the shutdown procedure. Write a script that will perform the following tasks: Prompt the system administrator for all valid input parameters. describe the various UNIX run levels, what each lev..
Research the culture of the selected organization : Use a variety of resources (company Website, newspaper, company blogs, etc.) to research the culture of the selected organization.
Promotion of supermarket vegetables : Remove insignificant variables from the model estimated in the previous step (Model 2) and re-run a multiple regression model (Model 3).
Write a proposal of one art piece or installation : Write a proposal of one art piece or installation that you would contribute to this exhibition, with explanation how it would fit and what it represents?
Calculate the nominal required rate of return for mercury : Calculate the nominal required rate of return for mercury inc, assuming that investors expect a 0.7% rate of inflation in the future. The real risk rate is equal to1.0% and the market risk premium is 4.8% .mercury has a beta of1.5. Mercury's realized..
Applying the law to a set of facts : Applying the Law to a Set of Facts
Evaluating trade credits discounts : If a firm buys on trade credit terms of 2/10, net 50 and decides to forgo the trade credit discount and pay on the net day, what is the annualized cost of forgoing the discount (assume a 360-day year)?

Reviews

Write a Review

Other Subject Questions & Answers

  How it is possible to break wired equivalent privacy

One page describing how it is possible to break Wired Equivalent Privacy (WEP). also write summery discussion for more interaction on the subject

  High quality specifications as gold plating

Project managers sometimes regard work put into writing high quality specifications as "gold plating", and claim that it is unnecessary as it doesn't contribute to producing program code.

  Most of the countries on the balkan peninsula

Most of the countries on the Balkan Peninsula have a

  Determine how much gallery will be needed

Gallery is to be applied to a container growing area for reemergence weed control. How much Gallery will be needed? Provide your answer in pounds and in ounces.

  Given the 3 linear equations y-43x8 y37x1 y138x5 if the 3

given the 3 linear equations y-43x8 y37x1 y138x5 if the 3 lines intersect to form a triangle find the three vertices

  Analysis of cost versus care

Please answer the question after reading the case presentation. Please provide two paragraphs. Please also give references in regards to the topic and do not include websites.

  Body language for an effective speaker

Explain the appropriate body language for an effective speaker.

  Cross-cultural business and professional interactions

How does our American sense of the importance of time impact cross- cultural business and professional interactions? Considering that most American businesses are global organizations, analyze how culture bound thinking can negatively impact cross cu..

  Discuss the results of your treatment or goal service plan

Discuss the results of your Treatment or Goal Service Plan.

  Positive and negative affect of ketosis on the body

What is Ketosis? What is one positive and one negative affect of ketosis on the body? It is recommended that we consume 10-15% of our calories from protein. What does a high protein diet recommend?

  Clarification of globalization

Illustrate out the term globalization. What effect does globalization have on popular culture? Provide an example of how American popular culture has influenced other countries

  What are the pros and cons of a chain of command

What are the pros and cons of a chain of command as an organizational tool. What benefits are provided by the use of a specific chain of command? What issues might result from its use?

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd