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Promotion mix planning for marketers

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Reference no: EM133040332

-Advertising has a delayed effect upon sales. What are the implications of this upon promotion mix planning for marketers in the auto industry? New vs. established brands?

-Is it ethical for ad networks to block ads intended for consumers' devices?

-More firms are using product placements in movies and TV shows. How effective do you think branded entertainment is for raising product awareness?

-Overuse of sales promotion has led to higher deal-seeking by many consumers. How can companies prevent this?

Reference no: EM133040332

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