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What elements of the promotion mix do you think guerrilla marketing relies on the most to be successful?
Doritos used a guerrilla marketing campaign in which product images were projected on the sides of the buildings while inviting viewers to text message their flavor preference. How do such tactics fit within an overall integrated marketing communications approach to the brand's target audience? What other IMC approaches might best complement the Doritos strategy?
According to the AIDA model, buyers pass through different decision processes on their way to making a decision. Assuming the cups in the dispenser contain a message to visit the organization's website, what are the promotional steps needed to take individuals through the AIDA model to the point where people are willing to donate money or their time to the cause promoted by Water is Life?
How can private action reduce the vulnerability to terrorism? Give examples to support your reasoning.
A local bakery must decide how much sugar to order each time they place an order. Their annual demand for sugar is 5000 pounds. The cost of placing an order for sugar is $25. The delivery lead time is 5 days. It costs the local bakery $2 to hold each..
use a work breakdown structure or similar tool to explain the major activities to be completed as part of the project.
Define both strategic plan and operational plan in terms of "breadth,""time frame," and "specificity." What level of management is more apt to do each type of plan?
Explain how the HR technology process works for that method. How has technology impacted how we track job applicants?
Analyze two (2) ways in which public health leaders can engage grassroots organizations to support Local, State, or Federal partnerships. Suggest two (2) benefits to public health leaders engaging in such activities.
A JIT system uses kanban cards to authorize movement of incoming parts. In one portion of the system, a work center uses an average of 90 parts per hour while running.
describe the similarities and differences between the erg theory and maslows hierarchy. how have you used either of the
Ron, the director at the Anneberg Center, is planning his pricing strategy for a musical to be held in a 100-seats theatre. He set the full price at $80 and estimates demand at this price to be normally distributed with mean 40 and standard deviaion ..
As a manager in the health care how can you estblish an environment that clearly outlines a zero tolerance and abuse? Why is it so important that your organization clearly communicare expectations related to fraud and abuse?
The following data has been developed of a product whose standard time is 1.125 minutes, and comprises of six different parts. Scrap from each part is estimated to be 2%, 1.5% 0%, 3%, 2.25% and 1% respectively. Determine, the actual production volume..
Senior leaders must understand how to motivate employees in a variety of ways. Research major motivational theories, and pick 3 theories to discuss.
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