Promotion limited in terms of tactical planning

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Reference no: EM133680202

Question

How is the Four Ps concept of promotion limited in terms of tactical planning? It combines communication and incentives, which need to be managed distinctly. It blurs the line between incentives and price. "Promotion" is too vague in today's world of media fragmentation. It can't accommodate two-way communication such as social media. "Promotion" as a concept is loaded with ethical questions.

Reference no: EM133680202

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