Promotion division in a online shopping company

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If you are working as a business analyst in the promotion division in a online shopping company, how would you model the ralationships between customer/product related features and customer's responding behavior after they receive a coupon via online promotion? ( Assume that you are allowed to access any data from your customers, e.g., age, gender, shopping frequency, salary, living place, shopping catagory preference etc.)

Explain your approach to address this problem from a data analytical perspective. (Hints: define the target variable(any one you think you can collect) with as little ambiguity as possible; for this problem, what would be an instance/example and what features are relevant; describe the data analytical process).

Reference no: EM132893444

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