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Remember, one of the most difficult marketing decision facing companies is how much to spend on promotion. Thus, it is not surprising that industries and companies vary considerably in how much they spend on promotion. Promotional expenditures might amount to 30 to 50% of sales in the cosmetics industry and from less than 5% in the industrial sector. There are four common methods that companies use to decide their promotion budgets. They are the affordable method, the percentage-of-sales method, the competitive-parity method and the objective-and-task method. Find a scholarly, peer-reviewed journal article (published within the last 5 years) on a topic of promotion budgets.
On November 1, Benn purchased 120,000 of its own stock. What was the number of shares to be used in computing basic earnings per share?
Is there a reason why 401k taxes would be taken out of a capital bank account? They are taxes paid by the employer to it's employees 401k's.
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improving decision making using a database to clarify business strategyin this exercise you will use database software
Its success there is prompting some to wonder if it can spur growth in poor areas of developed nations, such as in some poverty-stricken city centers.
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Four Groups = Four semi-autonomous divisions reporting to the corporate head quarter
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