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Promoting the quality of your best brand bike

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Your marketing department just undertook a major advertising campaign promoting the quality of your Best Brand Bike Shorts-BBB Shorts. They have provided you with an estimate of the success of the campaign stating that the price elasticity of demand has decreased from -5.76 to -3.76." Before the campaign your price was $240 per pair of BBB Shorts. What should be the new price?

Reference no: EM132505300

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