Promoting the opening of new library

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Reference no: EM132197233

Case Activity: Promoting the Opening of a New Library

A new university library will open next month. The $100 million building is an eight-story wonder of glass and steel beams designed by the famous architectural firm BK Skinner and Associates. The library has over 125 commissioned works of art and 2,500 Internet plug-ins for students and their laptops. In addition, the library has several computer labs for students and meeting rooms for university and community organizations. And, in a special coup, author J. K. Rowling of Harry Potter fame will be the guest of honor at the official opening.

Write an online news release about the new library and its planned grand opening. Second, write an email pitch letter to the local media encouraging them to do feature stories about the new library in advance of the opening. Third, write a media alert letting the media know that J. K. Rowling will be available for interviews on a particular day. Include appropriate quotations and information that you deem necessary.

Shared Writing: Preparing Materials for Mass Media

Surveys indicate that journalists rely heavily on an organization’s online newsroom to access current information and photos as a resource for their articles and postings. Your organization has given you the responsibility to develop and organize its online newsroom. How would you organize the content and make navigation relatively easy? Would you include a link giving the telephone and email of key personnel in the public relations department? Why or why not?

Reference no: EM132197233

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