Promoting the memphis grizzlies

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Reference no: EM132243458

Promoting the Memphis Grizzlies

The Memphis Grizzlies of the National Basketball Association (NBA) have developed a successful promotional strategy that integrates different elements of the promotion mix. The video shows how the Grizzlies have used different promotional tools to connect with customers and the community to ultimately sell more tickets to their games.

Promotion is one of the four marketing mix elements and where most of an organization's communications with the marketplace occur. Promotion is all the activities that communicate the value of a product and persuade customers to buy it. The tools marketing professionals use to promote their products are referred to as the promotion mix. The promotion mix is a subset of the marketing mix and includes four main elements of marketing communication: (1) advertising, (2) sales promotion, (3) personal selling, and (4) public relations.

The tools used by Grizzlies' marketers to promote the team and accomplish their communications objectives are called

social media marketing.

the personal selling process.

the marketing mix.

supply chain management.

the promotion mix.

Reference no: EM132243458

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