Promoting board game culture to mass public

Assignment Help Operation Management

Reference no: EM132127428

Provide a detailed new marketing plan for board games in Hong Kong :

Question to ask:

1. How can we rekindle the physical bonding among family members and friends by promoting board game culture to the mass public?

2. How to tackle the trend where children prefer electronic gadgets/video games over conventional board games.

also:

(1) obtain and integrate relevant information to understand and analyze marketing situations, do the 4p’s/c’s, STP, branding, etc

(2) identify critical issues, problems, and opportunities in ill-defined /novel situations

(3) apply relevant findings and appropriate marketing approaches and tools to recommend implementation plans of marketing strategies and program specific to the contexts with considerations of social responsibility and ethical issues.

Reference no: EM132127428

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