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1.You have recently been promoted to be director of advertising for the Timkin Tool Company. In your first meeting with Mr. Timkin, he says, Advertising is a waste! We've been advertising for six months now and sales haven't increased. Tell me why we should continue. Give your answer to Mr. Timkin.
Purple cows are a highly effective basis for a new product upon which to base a new venture. It is possible for all new product ideas to be purple cows. Do they need to be? If not why not; if yes, how would you take a nonpurple cow and turn it ..
Explain the three primary models of international marketing that address the marketing mix: ethnocentric, geocentric, polycentric
What marketing strategies would you establish to this effect & why would you think that Virgin brand would be successful in this already developed market
Analyze a recent experience that you have had with a service business (for example, a hairdresser, movie theater, car repair, or restaurant) in terms of your expectations and perceptions about each of the five components of service quality.
1.tbs bikes has recently introduced a series of bikes called surami. the core positioning of tbs bikes is
Take an aspect of our culture and detail it much like the Nacirema example given in this week's additional reading assignments. Examine anything and everything about the place or the action - what is involved
Explain a solid E-solution make up for a flawed business plan and why do you believe so many dot-coms went out of business
A firm that markets a drink called Blackwater has hired you to develop its marketing strategy. Why did you select this specific strategy
Explain Ideas on marketing a new e-commerce and What are six concrete ideas you can give her on marketing a new e-commerce site on a very tight budget
question 1observation studyvisit a store grocery or major retail store and spend at least two hours there during the
Create a plan of market entry, it is time to look internally at our resources to determine how we will be structured for success. Develop an organizational structure for the product
products tend to go through certain stages during their life on the market. there are particular marketing
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