Promote women or have diverse senior leadership team

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Reference no: EM132308250

1. The Nike Colin Kaepernick was a huge success, however, it was controversial. In a paragraph (three to five sentences), explain why or why not the campaign was a good move for Nike.

2. From a public relations perspective, what can Nike do to combat the narrative that the company doesn’t promote women or have a diverse senior leadership team? What would you do as the public relations representative for the company?

3. Amazon offered this response to halting some vendors’ ability to sell on the website: "We regularly review our selling partner relationships and may make changes when we see an opportunity to provide customers with improved selection, value, and convenience.” Was this the best move from the communications team? Explain how you would have handled the situation differently or why you would have taken the same approach.

Reference no: EM132308250

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