Promote customer satisfaction while remaining profitable

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Reference no: EM133434079

Ticketing Technology, ticket sales, marketing(Forbes 2021)

Controversy Ticket Master is a ticket agent that distributes tickets for concerts, sporting events and other types of special events. They were involved in a major controversy over distribution of tickets for the recent Taylor Swift concert tour.

Controversy Ticket Master's policies for ticket distribution, their relationship with parent company Live Nation, their pricing and fee policies and even their status as a possible monopoly have all been called into question. They are facing Congressional hearings and strongly negative media coverage and public backlash.

1. How can Ticket Master improve its operations to promote customer satisfaction while remaining profitable? And How can Ticket Master avoid anti-trust action by the federal government.

2. Explain with Situation, cause, alternatives and Recommendations ?

Reference no: EM133434079

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