Reference no: EM133153135

Assume that the company now wants to develop a short media release about Boutique Build's expansion into the Brisbane and Sunshine Coast market. The intent of the release is to attract interest in the company and to provide a brief summary of the company and its operations. You are also going to use this project to provide leadership and support to the Marketing Manager, Jane Smith, who will be responsible for writing the media release under your direction. The media release is to be released to the local press in Brisbane and the Sunshine Coast.

Complete the following activities:

1. Prepare for a meeting with the Marketing Manager (Your assessor)

Research some guidelines for developing engaging media releases that will promote a positive image.

Prepare some information for Jane from the strategic plan and the presentation you developed in Assessment Task 1.

The guidelines for the media release are: No more than one page (400 words)

Should include a date, as well as contact details for future - you as the Director and CEO

Needs to be engaging and convey a positive image of the organisation

Please note: Your assessor will advise in class of the date and time of the meeting