Projected cash flow and projected balance sheet

Assignment Help Business Law and Ethics

Reference no: EM133192370 , Length: 5 pages

I. EXECUTIVE SUMMARY
An Executive Summary is a description of the whole business. While it will be the first thing people who are reading your business plan will see, it should be the last thing you write. The Executive Summary is usually no more than 1-3 pages long, and it acts as a sales function or a "pitch". You are selling your concept to an outsider, who does not know anything about what you are doing, however you might want him/her to invest in your company or join the startup team. The Executive Summary runs through your entire business idea in a brief and well thought out manner.

What's in it
The Executive Summary includes the basic elements from each section of your business plan, and that is why it is written at the very end. You have already done all the work, and every detail is clear to you and can be presented to the investor. It includes the summary of your business, marketing and operations.

Why it's important
An Executive Summary is extremely important because it is the first thing someone reading your business plan will see. This quick glance may determine whether a potential investor finances your company or not. It also gives readers an overview of what they will read and will act as an introduction to your business. The Executive Summary should be written in a language that will persuade a potential investor to want to learn more about the company.

II. MISSION & VISION
• Mission Statement
• Core Purpose
• Core Values

III. POTENTIAL COMPANY AND MANAGEMENT TEAM & OPERATIONS PLAN
• Key Management
• Board of Directors & Board of Advisors
• Location
• Staffing and Training
• Personnel Plan
• Customer Service
• Purchasing Procedures
• Quality Control Measures
• Organizational Chart

IV. FINANCIAL PLAN
• Financial Summary
• Marketing and Personnel Expenses
• Projected Profit and Loss; Projected Cash Flow; Projected Balance Sheet
• Current Ownership Summary
• Funding Request & Terms of Investment

V. PRODUCT & SERVICE DESCRIPTION
• Overview of Products & Services
• Problems, Causes, Solutions & Benefits
• Product & Service Advantages

VI. INDUSTRY ANALYSIS & COMPETITIVE ANALYSIS
• Industry Overview
• Industry Size and Trends
• Competitive Overview
• Direct Competitors; Indirect Competitors
• Competitive Advantages

VII. MARKET ANALYSIS. SALES & MARKETING PLAN
• Ideal Customer Profile
• Sales & Marketing Goals
• Branding
• Marketing Strategies

Reference no: EM133192370

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