Project selection using business case concepts covered

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1. Analyze Eisner's approach to project selection using business case concepts covered in this chapter. How would this approach be applicable in your field of work?

2. Problem Based Learning-Marketing Plan , you will analyze the positions that different stakeholders had regarding the Ford Pinto cost/benefits analysis. Stakeholders: ? Ford Motor Company ? U.S. Society ? Ford Pinto Owners ? Ford Dealerships ? Other car manufacturers Requirements: Submit your paper. There should be no spelling or grammar mistakes in your submission. Cite any sources that you used. The submission must 2-3 pages. .

3. For this week, you need to develop and submit the answers to the following questions related to the 'Saxonville Sausage Company' Case Study. What was Anne Banks main research objective? Could you identify the Marketing Research Process steps in what she designed? What type of research did she use: qualitative (focus groups) or quantitative (questionnaries)? Do you consider that she used a good marketing research approach?

Reference no: EM132275547

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