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Project report on consumer awareness

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Reference no: EM131091519

Project Report on Consumer Awareness among Households regarding different type of products like consumable, Durable and capital goods , they are using.

Do not confuse consumer awareness with product awareness.

Consumer awareness is a much broader and wider concept. It covers the following questions:

i) Are the consumer aware that the product they are using is a certified product, their expiry date, manufacturing date and nutritional value etc ? It should be certified as ISI, AGMARK, ISO-9002 etc.

ii) Draft a questionnaire each of consumer & capital goods.

Reference no: EM131091519

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