Reference no: EM132976676

Assessment - Project 1 - Develop project plan

Part A

Scenario

Bounce Fitness, a leading fitness company, has prepared to launch a project to target corporate clients. A corporate marketing plan has been prepared for this project.

You are the General Manager - Marketing of Bounce Fitness. The CEO and Board of Directors of Bounce Fitness have appointed you as project manager to implement the Bounce Fitness Corporate Marketing Plan nationally in all centres.

A copy of the following documents prepared by Bounce Fitness are available under the Infrastructure section of the Bounce Fitness Website:

• Bounce Fitness Corporate Marketing Plan
• Creative Brief for the Introduction of Corporate Fitness Programs
• Bounce Fitness Business Plan

The CEO has asked you to carefully read these documents, as you will be using this information in implementing the Corporate Marketing Plan in your project for this task.

She has also suggested that after you read the plan and do some preliminary research, she's happy to meet with you to discuss, clarify and confirm the requirements.

The magnitude of this project is such that no other projects are being undertaken but normal centre operations will continue uninterrupted.

The project internal stakeholders include:

• Board of Directors of Bounce Fitness- Steering Committee
• CEO of Bounce Fitness - Project Sponsor and member of Steering Committee
• General Manager Marketing - Project Manager, part of project team
• Brisbane Centre Manager - Client engagement, part of project team
• Melbourne Centre Manager - Client engagement, part of project team
• Sydney Centre Manager - Client engagement, part of project team

You will report to the Board monthly on your progress, future needs, and plans. Progress meetings with the CEO will be conducted weekly and this is when decisions taken by you will be ratified, or planned as appropriate.

Part A - Research and define requirements of the project

As a first step, you as the Project Manager need to study and understand the project requirements and prepare a project outline.
Task A

You are required to carefully read and research the project task and the Bounce Fitness Corporate Marketing Plan and prepare a document outlining the following:
• Project Goals
• Project Objectives
• Project Deliverables
• A list of any constraints that will restrict the project
• A list of any assumptions you will make while planning the project
• Task list listing each of the tasks that will be required to be undertaken in order to achieve the project's goals
• Estimates on cost
• Contracts to be used during the project
• Identification of the project stakeholders

Part B - Seek clarification from CEO for issues related to project and project parameters

This is a role- play task and you will need to make time to meet with your assessor, who will play the role of the CEO of Bounce Fitness.

The purpose of this meeting is to discuss the project outline you have prepared, and get her inputs on the parameters of the project.

During the meeting, you may discuss and confirm any of the following:

• the duration of the project covers the 1st year of the Corporate Marketing Plan
• the goals and objectives and KPIs of the project
• the members of the project team
• the budget of the project
• the reporting requirements and, frequency, types of documents
• meeting and communication schedule for the project steering committee and project sponsor
• available resources to undertake project

You must make detailed notes of your meeting in order to incorporate the CEO's inputs and feedback on your project outline and use these notes while preparing the project plan in Part C of this task.

Part C - Draft Project Plan

Based on the project outline you have prepared in Part B, draft a Project Plan for the Bounce Fitness Corporate Marketing Plan project.

You must use the template of a Project Plan provided in Appendix A. In the plan, you must:
• identify the organisation's mission, goals, objectives and operations and how the project relates to them
• identify project scope
• identify all stakeholders in the project and how you will consult stakeholders
• identify project team
• identify project deliverables
• identify project timelines
• identify resources required (including staff, training, external consultants, software or hardware, services, etc.)
• identify project management tools that will be used to develop the tasks, timelines, roles, and responsibilities of this project (such as Critical Path Analysis, Gantt charts, Work Breakdown Structures, and/or Project Management Software)
• identify risks and mitigation strategies
• create a project budget using data provided in the Corporate Marketing Plan and the Brief to Introduce
• describe project monitoring and reporting processes
• identify policies and procedures that will affect the project, in particular, those related to:
o human resources
o recordkeeping
o reporting
• identify legislation and regulations that apply to the project, including WHS requirements

Part D - Present draft project plan to internal stakeholders for consultation

You have completed the draft of the project plan and would like to obtain inputs from the steering committee, which includes centre managers at various locations around Australia.

You must meet with the project team to discuss the draft of the project plan, specifically:

• The budget
• Team roles and responsibilities
• Reporting requirements
• Support extended to the team
• WHS

During this presentation, discuss and seek the input of all project team members.

This is a role-play. Your assessor will organise two classmates to play the parts of the centre managers at Melbourne, Sydney. Your assessor will play the role of the centre manager of Brisbane.

Part E - Present finalised project plan to steering committee approval

Update the project plan to include input from the project team, and prepare a final draft of the plan.

Meet with the CEO of Bounce Fitness, as a representative of the steering committee, to gain approval to finalise and implement the project plan.

In this meeting you must:
• Briefly explain the changes made to the project plan after consultation with steering committee and project team
• Gain verbal approval from the CEO to finalise the project plan and commence the project This is a role-play. Your assessor will play the part of the CEO of Bounce Fitness.

Attachment:- Undertake project work.rar