Project on market intelligence and competitive intelligence

Assignment Help Marketing Research

Reference no: EM133246260 , Length: 3 pages

Article: Morbern Inc.: stitches its own success in Europe.

Product/Services: Coated fabrics for commercial use
Country(Selected Market): Bangladesh

This assignment is a continuation of Assignment #1 on market intelligence, competitive intelligence and product intelligence to export a product/service to the market selected Bangladesh for a Canadian exporter.

Please see Sample Report. Please note that this sample is for format only, not for content. Do not copy the content of the sample.
Please make sure that you submit one Word document of 3 pages of your writing, plus photos/graphs and References

Format:
• 1/3 - 1/2 pages: Abstract; key words
• 1/3 - 1/2 pages: Introduction of the company and the product/service
• 1/3 - 1/2 pages: Market intelligence
• 1/3 - 1/2 pages: Competitive intelligence
• 1/3 - 1/2 pages: Product intelligence
• 1/3 - 1/2 pages: Conclusion/Recommendation
• References, at least 12 sources with in-text citations, include the sign-up link and company website, maximum and must 1 journal article
Required sources: Use the following Canadian sources and professional foreign sources. Use these sources for collecting information and references and in-text citations.

1. Export Development Canada:
2. The Canadian Trade Commissioner Service:
3. Trade Data Online:
4. Business Development Bank of Canada:
5. FITT Trade Ready:
6. Canadian Business:
7. Financial Post:
8. BNN Bloomberg:
9. McKinsey & Company:

Reference no: EM133246260

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