Project is to familiarize you with market research technique

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Reference no: EM132230772

The purpose of this project is to familiarize you with market research techniques and to help you apply these techniques to managerial decision making.

1. With a group of three other students in your class, select a small retail business or quick-serve restaurant to use as a client for your project. (Be sure to get the managers permission before you conduct your research). T hen choose one topic from among the following possibilities to develop a study problem:

-Employee-customer interactions

-the busiest periods of costumer activity

-customer perceptions of service

-customer likes and dislikes about the menu

-customer likes and dislikes about the environment in the place of business

-the benefits customers perceive to be important

-the age-groups that frequent the place of business

-the buying habits of a particular age group

-how customer complaints are handled

2. Develop a plan for research:

a. define the research questions as you will study it.

b. choose the type of research approach you will use

c. select the techniques you will use to gather data

d. develop the mode and format for data collection

3. Write a report that includes the five parts shown in step 7 of the market reseach process covered in the chapter.

Reference no: EM132230772

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