Reference no: EM132315627
Develop and Implement A Business Plan Assignment -
Assessment Task 1 - Written Questions
Task summary - You are to answer all the 12 written questions in this task.
Question 1: Identify and describe five common components of a business plan (100 - 150 words for each).
Question 2: Discuss the purpose of the business planning process (50 - 100 words).
Question 3: Discuss three areas that a business planning process may address (100 - 150 words).
Question 4: Discuss key steps in developing a business plan (100 - 150 words).
Question 5: Outline key stakeholders who may be involved in business planning (50 - 100 words).
Question 6: Discuss the purpose of a business vision (50 - 100 words).
Question 7: Discuss the purpose of a SWOT analysis in a business planning process (100 - 150 words).
Question 8: Discuss why it is important for a business to use a range of performance measures (50 - 100 words).
Question 9: Outline three performance measures that could be used to measure customer satisfaction (100 - 150 words).
Question 10: Discuss the balanced scorecard approach in relation to performance measurement (100 - 150 words).
Question 11: Explain the SMART criteria for objectives (150 - 200 words).
Question 12: What is the purpose and benefit of using key performance indicators in the business planning process? (100 - 150 words).
Assessment Task 2 - Project: Develop a business plan, and participate in a role-play
Task summary - For this assessment task you are required to conduct research to develop and present a business plan for the fictional business Ozhouse Clean based on the scenario information provided. You are also required to participate in a role-play scenario that involves presenting your business plan to OzHouse management team.
Read the case study / scenario and complete activities that follow.
Complete the following activities based on the case study (attached).
1. Review and evaluate information and research in preparation to develop business plan.
Review the case study and the business plan template provided to you before you start. Ensure you understand the business vision, mission, values and objectives so that they are reflected in the business plan.
Conduct research to inform the development of the business plan including:
- Identifying and analysing trends in demand for cleaning services, nationally as well as in the local Melbourne market.
- Identifying competitors in the market for Ozhouse Clean. Include information for at least three competitors, providing a summary of their services, as well as an explanation of how their services compete with Ozhouse Clean and any points of difference that will enable Ozhouse Clean to stand out.
- Identifying and analysing target consumer needs for specific types of cleaning services eg environmentally friendly cleaning services. This may be through identifying secondary sources of data or through a review of social media, for example.
- Identifying strengths, weakness, threats and opportunities (SWOT analysis) based on the scenario information and research.
- Identifying and evaluating alternative pricing strategies to the current pricing strategies (as per the scenario information).
- Identify potential marketing strategies for existing residential services, as well as commercial and environmentally friendly cleaning services. This may be through reviewing how competitors market their services, as well as identifying effective marketing strategies.
- Identifying any permits or licences that are required for commercial cleaning and environmentally friendly cleaning services.
- Identifying suppliers of environmentally friendly cleaning products that can provide Ozhouse Clean with products. Identify at least three options, including the supplier contact details and summary of products offered.
- Identifying key activities and required financial, physical and human resources requirements based on analysis conducted (this will be documented in the action plan in the business plan). Note that you must ensure that your action plan clearly shows how a skilled workforce will be in place to ensure that the plan can be implemented.
- Identifying key performance indicators that can be used to assess both the financial and non-financial performance of the business.
Type your research findings into a word processed document (approx. 2,000 to 2,500 words), ensuring that the information has headings and is separated into the bullet points above. Submit your document to your assessor before commencing your business plan.
2. Develop the business plan.
Using your research findings and the scenario information, develop the business plan using the template that has been provided.
- A review outline and evaluation of the OzHouse Cleaning's strategic goals, vision, mission, values and objectives.
- The actions that you include in the business plan should show how the strategic objectives of the company will be achieved, and what resources will be needed.
- As additional staff will be required to manage the expansion into contract cleaning and environmentally friendly cleaning services, the actions included in the business plan should show how this will be achieved in terms of identifying staff needed, recruiting the required staff, as well as inducting staff. Clear timelines must be provided.
- Each of the actions should include clear performance indicators.
Your business plan must be written in clear and concise English, be grammatically correct and free from errors. Submit your completed plan to the management team (your assessor) with a memo attached advising that you wish to meet to discuss and seek feedback on the business plan.
3. Present business plan to the rest of the management team.
At the meeting to discuss your plan, you must:
- Explain the purpose of a business plan and its benefits.
- Introduce the plan including how the plan reflects the business's vision, mission, values and objectives.
- Provide an overview of the business plan, carefully explaining each part.
- Seek feedback on the plan, in particular the actions indicated to achieve the strategic objectives, the performance indicators you are proposing and approval to procure the skilled labour.
- Provide the information in user-friendly terms, as not all of the management team are familiar with the business planning processes.
- Listen to the feedback provided by the management team (your assessor).
- Demonstrate effective communication skills including asking questions to elicit feedback from the management team, responding to questions from the management team and active listening.
4. Following the meeting, incorporate the feedback received into the business plan and submit the final plan to the management team (your assessor).
Assessment Task 3 - Report: Business performance monitoring report
Task summary - This assessment task requires you to monitor and evaluate the performance of the business, review performance indicators and evaluate the strengths and weaknesses of the business plan. You will be required to provide a report on your analysis to the management team.
Read the scenario and using the case-study from Assessment Task 2, complete activities that follow.
Complete the following activities:
1. Develop a monitoring and evaluation report.
Review the scenario information and develop an outline for your report ensuring that:
- Your report will address a balance of both financial and non-financial information on business performance as per the scenario information.
- To assist in making the information as user friendly as possible, your report should include visual information to show how the business has performed such as graphs or charts.
- Ensure you provide your report according to the timelines set by your assessor to show that you can provide timely reports. Completing work on time is part of the assessment criteria.
Ensure your report addresses:
- An overview of business performance based on the data provided for this year, as well as the data provided for the previous year (as documented in the case study in Assessment Task 1).
- An analysis of business performance to determine if the performance indicators have been achieved.
- An evaluation of the non-financial information gained from the survey, impact on the business and variations that could be made to the business plan based on this information.
- A review of additional performance measures that can be used to measure customer retention and customer satisfaction based on the decrease in residential customers as advised in the case study. You will need to research the range of performance measures that could be used and report on performance indicators that you consider to be suitable. Your report should include a clear explanation of the performance indicators and your rationale for utilising these indicators.
- An evaluation of the strengths and weaknesses of your developed business plan and at least two recommended improvements. Research other plans to help you with the evaluation.
- Provide a summary of recommendations for the upcoming year based on your evaluation as above, as well as required changes to the business plan.
Your report (1500 to 2000 words) must be formatted in a professional report format that includes heading to separate and identify the information.
Assessment Task 4 - Report and Role-play of Coaching meeting
Task summary - This assessment task requires you to provide coaching to a contract cleaner based on underperformance identified as part of the review of performance against the business plan objectives as described below.
Read the following and complete activities that follow.
Complete the following activities:
1. Conduct meeting and coaching (Role-play)
Conduct the meeting at the specified time on the specified date with the contract cleaner (role played by your assessor). This meeting should be treated as a coaching session as well as to try and get the staff member to understand the issues and meet the required performance standards.
At the meeting you must:
- Explain the purpose of the meeting.
- Explain to the contract cleaner what the problem is.
- Discuss the level of performance expected by the company.
- Demonstrate your interpersonal and communication skills by: keeping your communication clear and simple, asking questions to identify reasons for underperformance and to confirm information provided and listening to the contract cleaner and confirming and clarifying information shared.
- Discuss and agree on a solution
- Prepare and submit a follow up report (in the format or a memo or email (approx. 2 pages) to the contract cleaner (your assessor) within 1 day of the meeting summarising the meeting and the solution agreed to.
2. Develop a report on actions and solutions for management (1500 - 2000 words).
The final part of this assessment requires to you to send a brief report to the management team explaining the issues and the solutions you have identified.
You are also required to identify and submit a report of at least two changes you consider should be made to the business systems/process or to the business plan as applicable (250 - 300 words).
Total Words - 2500-3000 (Everything is needs to cover in 2500-3000 words) or around 10 pages.
Attachment:- Assignment Files.rar