Project business case and swot analysis

Reference no: EM133671202 , Length: word count:1000

IT Project Management

Assessment - Project Business Case and SWOT Analysis

Your Task
Your first assessment in this subject requires you to study a case in the assessment instruction and create a project business case which includes key elements (such as problem statement, project benefits, and stakeholders) and SWOT Analysis for recommendations to support your project getting approved.

Assessment Description
A business case is a project management document that explains and justifies the reasoning for initiating a project. It is often presented in a well-structured written document to the key business stakeholders such as project sponsor(s) to get approval and funding. A thorough understanding of how to write a business case must be demonstrated in this assessment. A SWOT analysis is a strategic planning tool used to assess the strengths, weaknesses, opportunities, and threats of your project. Developing a SWOT analysis can help you look at your project from different directions. It can also help you to come up with recommendations to support the project.

Learning outcome 1: Interpret the IT objectives and project expectations of a business stakeholder.
Learning outcome 2: Predict risks and problems associated with the effectiveness and timeliness of IT projects.
Learning outcome 3: Recommend pre-emptive solutions and mitigation strategies for the risks and problems that emerge in IT projects.

The Case
GoNative Pty. Ltd. is based in Melbourne, Victoria. The business was established in 2015 to cater for the demand for Australian native food products. The company manufactures and retails a range of certified, organic, Australian native foods.
Currently, the business is selling its products through several small supermarkets and health food stores throughout Australia. The company also has a basic website that includes only four pages:

home, about us, products and contact details. The company launched this simple website just after opening, but there has been very little traffic to the site except during Christmas and Mother's Day. This is because of poor design, a limited shopping cart and no call to action or active social media networks.

The company's overall business objectives for the next three years are to increase sales, create brand awareness and develop a broader product range. The company's target market are customers aged between 35 and 60 years old, who are looking for Australian organic gourmet foods.

As a contracted IT Project Manager (Subject Matter Expert in IT solutions for business problems), you have been asked by the Operations Manager to propose an IT solution, which will be a critical part of the company's strategy. You will be managing the project and reporting to the project sponsors (CEO and Operations Manager) and informing project team members of the project's progress after the business case is approved.

Based on the above case, you are required to create a business case to cover the following:

Problem Statement
Describe the problem that your project will overcome, and
The opportunity that your project will take advantage of

Project Summary
Discuss what this project hopes to achieve.
Project benefits (at least 3)
Proposed IT solution
Brief cost, resources, and schedule
A 2-levels WBS.
SWOT Analysis
Create a SWOT Analysis Matrix for your proposed project to cover:
Strengths
Weaknesses
Opportunities
Threats
Provide at least 3 recommendations based on the SWOT Analysis

Stakeholders
Identify key at least 5 project stakeholders and their roles.

Reference no: EM133671202

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