Reference no: EM132319408

During the recent swift progress of network technology and economic globalization, modern industry has been trending towards the increasingly precise division of labor. Consequently, individual enterprises focus on developing their core capabilities and outsource non-core affairs to other partners or suppliers with different professional capabilities to upgrade their competitive advantage by applying these external and special sources and technology knowledge. On the other hand, consumer-behavior is widely changed because of the increasing consumers' ideology; hence, product lifecycles are becoming shorter and every enterprise must offer diverse and custom made products to immediately satisfy consumer needs. These pressures drive enterprises to actively invest in supply chain management (SCM), and to establish strategic alliances against their competitors. Generally, SCM occurs when several enterprises establish their own supply chain. These enterprises must find more efficient suppliers to increase supply chain competitiveness. Among various available suppliers, how to choose more collaborative suppliers who can develop long-term relationships is a key issue in establishing a supply chain and enhancing its efficiency