Profits were declining from selling the discounted items

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Reference no: EM13985910

1. In 2002 - 2003, some McDonalds' franchise owners reported that profits were declining from selling the discounted items from the Dollar Menu. This suggests that:

a. those items are price elastic.

b. those items are price inelastic.

c. those items are price unitary elastic.

d. none of the above.

2. McDonalds kept its U.S.-based menu when entering the Chinese market.

True

False

Reference no: EM13985910

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