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Profitable pricing in context of competitive environment

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Reference no: EM133386545

After reading the Introduction, Overview, and Instructor Notes as well as the assigned chapter(s) in the Nagle, et. al. textbook, please answer the following:

1. What is the key to profitable pricing in the context of a competitive environment?

2. Is a marketing strategy focused on attaining, exploiting, and maintaining a long-term competitive advantage necessarily consistent with gaining sales with pricing?

3. Briefly explain one topic or issue from this week's material that may benefit you personally or professionally. Please include some general examples.

Reference no: EM133386545

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