Profitability and customer buying behavior

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Reference no: EM131622716

After assessing the market growth potential for his company's line of children's clothing in Bulgaria, Harmon wanted to evaluate market competitiveness. To do this, Harmon would consider mass marketing of distribution potential and logistical support. ease of pricing control and number of promotional outlets. the number of competitors, entry barriers, and product substitutes. the current size of the market and the expected growth rate. profitability and customer buying behavior.

Reference no: EM131622716

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