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SPMA 1P94 Professional Sport Content Analysis
This assignment involves auditing a team, sports brand, or athlete to determine how they use professional communication to convey a specific idea or message. Select three forms of communication from the brand, athlete, or team, and evaluate them based on the course content we have discussed so far. Analyze how their chosen group or individual establishes credibility or forms a connection with the imagined reader/viewer using the criteria discussed in class. Additionally, students will be asked to characterize the overall tone of the messaging, and assess possible strengths or areas for improvement.
Consider such dimensions as tangibles, reliability, responsiveness, assurance, or empathy.
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