Reference no: EM133144008
Clients' Vision & Aspirations
This is a PLC main contractor who have been in the construction business for decades and have mostly grown organically though some mergers and acquisitions have been made on the way. The board consists of members who largely grew up within the company most of them starting as graduate trainees to their current position as directors.
Given the rapid changes that the world is undergoing within the last two decades, the board has set upon itself to steer the company into the future with a grand vision that will not only sustain the test of time but elevate their competitive advantage in years to come.
The board has finally come up with two specific grand visions both of they think can individually deliver the competitive advantage over its competitors. The board feels that the company needs to achieve either of the grand visions to maintain their coveted position in the industry besides enhance their competitive advantage in the future.
PLEASE SELECT ANYONE VISION ONLY
Will ONLY participate in new construction activities that achieve a minimum of 'excellent' BREEAM rating by the year 2035.
OR
To become a 50:50 gender equal company by the year 2035 with incremental values each year
The Role
Your firm has been retained as an external strategic consultancy agency to help the board of the PLC main contractor achieve the vision they have decided for the future of their company.
You are the senior strategic consultant in the retained practice leading a team of strategy analysts and consultants to help deliver right solutions to the board.
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TASK
You are required to compile a professional report clearly demonstrating the full strategic analysis of the stated visions for the chosen company. The report will explore in detail and depth the validity of the vision statements made by the board of the PLC main contractor within the context of the construction industry. You will be required to make your final recommendations based on solid evidence and analysis of not only the company in question but by also taking into consideration the existing and future state of the construction industry in the UK or the country where your preferred company is located.
You must bear in mind that the company is a PLC and is answerable to its shareholders and other multitude of stakeholders. The journey to the grand future vision should clearly ensure that the company meets its obligation in full in all the business areas, vis- à-vis: ethical, and commercial success.
The coursework requires:
A professional consultancy report (not exceeding 3000 words)
This coursework is worth 100% of the Module marks
The report should:
Research relevant background information, data and statistics relating to the national construction market and the economic and external environment. This will require investigation and analysis of the economic trends and other statistics which you will be required to obtain and present in your report.
Research the nature of the industry including the competitive environment, including the number and size of competitors and the basis upon which they compete.
Research the company's recent history and strategy to show its current position, using relevant strategic management models and tools to perform an analysis of the information, data and statistics relating to the industry and the company.
Interpret the data to illustrate and evaluate the nature of competition and external influences, and the internal resources and competencies as they might affect the strategic choices available to a firm in that sector.
Draw conclusions and make appropriate recommendations relating to the chosen future strategic choices of the company.