Reference no: EM132222125

1. Consumer perceptions of your brand relative to competitors is called which of the following.

conjoint analysis

multi-dimensional scaling

brand positions

competitor analysis

2. Which of the following is not one of the four types of forecasting methods.

judgement

time series

association/causal

exponential smoothing

3. When changes in the macroeconomic variables used to forecast changes in the economy occur before changes in the economy and these changes are thought to cause those changes, these variables are called which of the following.

demographic indicators

geodemographic indicators

leading indicators

econometric indicators

4. The ability of the data collector to interact with the respondent that could lead to answers that would not be given otherwise is best described by which of the following.

non response bias

potential for interviewer bias

response rate

flexibility of survey instrument

5. Which of the following products will have a higher lifetime value

a generic product

a commodity

a product with low brand loyalty

a product with high brand loyalty

6. Main applications for marketers to use the World Wide Web include all of the following EXCEPT

as a communication vehicle.

as a distribution channel.

as a means for disseminating information about competitors and competitors' products.

as a source for answering technical questions about product use.